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Articles by Mike Perry

Your 2013 marketing initiative

Don’t let January end without completing this marketing test and creating a six-month written plan for your wash.
January 3, 2013

Blog: Ho! Ho! Ho!

December 20, 2012
Carwash owners and operators, during this merriest of all seasons, bring joy and good will to all your constituents.
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Blog: Rest in peace

December 13, 2012
Somewhere there is a heaven for old but virtuous carwashes. For nearly 25 years in East Cobb, GA this wash performed like a saint.
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Blog: Now ... broaden the pond

December 5, 2012
Have you altered your marketing tactics, expenses and goals to keep your wash performing at an optimum level?
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Make 2013 your best year ever

Regardless of past experience in the market, follow these 10 steps and enjoy your most successful year yet in the carwash business.
November 30, 2012

Blog: Make the pie bigger

November 26, 2012
Keep in mind that doing the actual work itself, creating a clean, shiny and dry vehicle, is not the most difficult part of the business.
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Blog: Why Obama won

November 15, 2012
Business owners can learn a tremendous amount from the hard-fought election since it was rich with content-based “teaching moments.”
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Blog: We did our jobs

November 9, 2012
Who provides the ideas, the marketing expertise and the needed follow-up to pull any wash out of a downward and depressing sales spiral?
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Blog: Grow the pie

November 1, 2012
Carwash operators would be remiss in thinking that consumers will return to the shopping patterns and habits of earlier, better days.
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Blog: Questions and answers

October 25, 2012
As voters enter the booths and cast their ballots this year, many will ponder, “Are you better off now than you were four years ago?”
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