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Articles by Mike Perry

Your 2013 marketing initiative

Don’t let January end without completing this marketing test and creating a six-month written plan for your wash.

Blog: Ho! Ho! Ho!

Carwash owners and operators, during this merriest of all seasons, bring joy and good will to all your constituents.
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Blog: Rest in peace

Somewhere there is a heaven for old but virtuous carwashes. For nearly 25 years in East Cobb, GA this wash performed like a saint.
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Blog: Now ... broaden the pond

Have you altered your marketing tactics, expenses and goals to keep your wash performing at an optimum level?
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Make 2013 your best year ever

Regardless of past experience in the market, follow these 10 steps and enjoy your most successful year yet in the carwash business.

Blog: Make the pie bigger

Keep in mind that doing the actual work itself, creating a clean, shiny and dry vehicle, is not the most difficult part of the business.
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Blog: Why Obama won

Business owners can learn a tremendous amount from the hard-fought election since it was rich with content-based “teaching moments.”
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Blog: We did our jobs

Who provides the ideas, the marketing expertise and the needed follow-up to pull any wash out of a downward and depressing sales spiral?
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Blog: Grow the pie

Carwash operators would be remiss in thinking that consumers will return to the shopping patterns and habits of earlier, better days.
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Blog: Questions and answers

As voters enter the booths and cast their ballots this year, many will ponder, “Are you better off now than you were four years ago?”
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