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Articles by Mike Perry

An Industry Perspective:

Increase your carwash revenues — PART TWO

What one activity, what one business process, when you complete it consistently, expertly and passionately, will have the greatest impact upon your carwash revenues?
October 22, 2012

Blog: What Business Are You In?

October 19, 2012
Customers today have more choices than ever, and the best operators will relentlessly strive to identify, cultivate, capture and reward them.
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Blog: Are these your customers?

October 15, 2012
What is on your customers’ agendas each day as they drive past your site? When and why do they want to get their cars washed?
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The recovery of the in-bay market is imminent

A beefed-up belief system will spark greater cooperation and more on-site marketing, and will generate increased consumer demand.
September 28, 2012

Maximize this opportunity

September 6, 2012
Creating a regular shopping pattern is an important first step in building a larger customer base. If you are like me, maybe you too are...
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Baseball and carwashing

It was the most exciting day in your life. . .
August 27, 2012

Overbuilt or underperforming?

August 27, 2012
I was pleasantly surprised to see on the Mr. Clean website recently, that another Mr. Clean site is under construction in nearby Roswell, GA...
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Seeking reliable assistance

August 24, 2012
Sadly, the old adage is true. Had I known that I was going to live this long, as the saying goes, I would have taken better care of myself...
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How have you improved?

August 20, 2012
These alarming results did not really surprise me. In the PC&D Economic Impact Study published three years ago, 32 percent...
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Build your customer base right now

August 15, 2012
It's pretty clear that there is nothing more important in today's carwash world, than having more cars at your carwash.
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