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Articles by Phillip Lawless

NRCC 25th anniversary highlights include keynote address, education and celebration

The educational sessions, show floor and other events provided new ideas and practical advice for carwash owners of all formats.


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Balancing your chemical use

Create a detailed checklist to ensure clean vehicles without wasted product.

There is little doubt that waste is the one of the biggest enemies of a profitable business.


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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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Joe Kennedy’s Auto Beauty Center

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.


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New editor, same mission

Speaking for the updated editorial team — made up of me and new Managing Editor Robyn Tucker — we are ready to provide even more coverage of the industry’s most important issues.


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Precision and communication via carwash controllers

As new services are added, controller functions become more important than ever.

Modern carwash controllers are responsible for the traditional as well as the newly-added functions in the typical carwash.


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Professional tips for building upkeep

Maintaining an attractive and safe environment for carwash customers.

Though dirty floors and dingy restrooms may not be top-of-mind for carwash managers and employees, they are for customers and visitors.


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Deja vu all over again

Tapping professionals, trainers and equipment manufacturers, the assignment still included reporting on best practices and improved techniques that would drive business results and success.


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Working together: Controllers and VFDs

Now operators can control what speed their motors are operating at, and just dropping a motor from 60 to 50 hertz can provide significant results.


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VFD information roundup

Explanations of how these drives work, where they should be installed and the efficiencies they provide are often highly technical.


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