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Articles by Joe J. Napoli

Tire care

How to keep profits from going down the drain.
Tire shine applicators are usually an add-on that provides that “special something” in the carwash experience. For this service to bring in more revenue for your business, however, it needs to be working efficiently and to be properly maintained.


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Waterless washes are fighting misconceptions one car at a time

While the automatic carwash and the waterless wash industry don’t always agree on everything, they do have some things in common; namely, providing an environmentally friendly car cleaning service. There’s also a lot the automatic carwashing industry can learn from innovation in the waterless market, and how these companies present their services.


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Kustom Klean Car Wash

Small town carwash owner/operator Frank Harris shares his tips for success in a town of 10,000 people.
My advice to those just starting out is to do your homework and know the market before you develop your business model. Be able to keep your business relevant by recognizing shifts in the market and adjusting accordingly once your business has been established.


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ICA receives over 120 million impressions with WaterSavers campaign

CHICAGO — The ICA has found numerous successful ways to engage audiences with its WaterSavers program, many of which can help others in the carwash industry learn how to better work with the media.


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What you need to know keep your vacuums working correctly

The memory of a lackluster vacuum can stick in a customer’s mind for quite some time, and lead them to frequenting another wash. Thankfully, there are many ways to keep the suction on your vacuums strong, and pulling customers into your carwash.
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Success stories in water savings

Each carwash has its own unique story on how they began saving water and the motivating factors for doing so. The four carwashes covered in this piece range from tunnels to hand washes to mobile locations, and have all found their own path to water savings and successful business.
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Water needs 101

Ways to save water without compromising a great carwash.
With many washes being charged for water twice, once for water use, and once for sewer discharge, it’s vital that owners save this precious resource in every reasonable way possible that doesn’t take away from the quality of the carwash.
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Spreading the word about water savings at professional carwashes

How to change perceptions and get at-home washers to work with you.
The carwash industry’s reputation for conserving water while being environmentally friendly has improved greatly in recent years.
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Changing perceptions and cleaning cars

How Rising Tide invested in autistic people.
“We as a society view autism as a disability that deserves sympathy,” said the co-founder of Rising Tide Car Wash Tom D’Eri, but at this unique business, where 80 percent of the workers are autistic people, it’s viewed completely differently.
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How POS systems increase efficiency

Read how one carwash's POS system keeps things running smoothly, and keeps the owner more informed.
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