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Robert Keppel

Robert Keppel is president of Applied Colors, a Portland, OR, reconditioning equipment supplier. He can be contacted at Robert@appliedcolors.com.

ARTICLES

Four ways to make $40 or more on a car detail.

There needs to be a clear-cut definition that promotes the benefits to the customers.
April 25, 2013

The steps of a paint touch up

February 28, 2013
One expert reveals his tricks on how detailers can touch up a scratched vehicle in about 60 minutes and make $95.
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Grow detailing profits with add-on services

November 16, 2012
Year after year this “rule of thumb” proved to be true: The big profits truly were in the extras.
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Where to find customers who pay top detailing rates

October 22, 2012
Car shows, car club meet-ups and race tracks are full of people who pay well for a clean and shiny car.
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Want more referrals?

Here are three local car people you should know...
October 3, 2012
When detailers are looking for more work, they should focus on three automotive professionals that can send thousands and thousands of dollars of referrals.
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Survey of American Detailing Shops: Retail Detailing Prices

September 11, 2012
What do your competitors charge? One equipment supplier emailed 47 detailers to find out and was surprised by the results.
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The dirty work of car detailing …water damage

August 22, 2012
To fix water damage permanently without worry of a “come back,” you must remove everything related to the leak.
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Restoring focus with the 80/20 rule

August 15, 2012
Presenting a method to getting more done with less effort, eliminating wasteful activities, and selling more to your best customers.
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Keep in touch with your detail customers

January 19, 2011
Most of your customers don't remember you. One simple way to make your business unforgettable. "We'll be back!" I used to hear this a lot from happy customers. Very few
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