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Articles by Steve Gaudreau

Boost your brand loyalty

Achieving the ultimate goal of attracting and connecting with more customers.

Establishing brand loyalty when customer interaction is extremely limited is one of the biggest challenges facing any carwash.


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A carwash manager’s guide to success

How to overcome the many difficulties that come with managing a carwash.
Because of the basic nature of this complex business, a manager’s job is particularly challenging.
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Read April's cover story: Better people = better results

The causes of turnover and how to reduce it.
The story was written by acclaimed industry veteran and expert, Steve Gaudreau.
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Better people = better results

The causes of turnover and how to reduce it.

Read the January cover story: Creating a great organization

Learning the three secrets to carwash success: Hiring right, training right and managing right.
Learning the three secrets to carwash success: Hiring right, training right and managing right.
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Creating a great organization

Learning the three secrets to carwash success: Hiring right, training right and managing right.

Getting results with proper training

Training, if effective, can produce significant financial returns.

Most training is not very effective. By "effective" I mean that an individual who is trained can perform a task with greater skill and efficiency than before the training.


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An Industry Perspective: Defining automated flex serves

Decoding the often misunderstood term and carwashing model.
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Managing a conveyor carwash: Exceptional performance

The third and final article in a three-part series on the elements needed to create exceptional performance in a carwash general manager.
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Financing your carwash in today's marketplace

What you need to know to get your carwash project financed during tough times.
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