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Articles by Bud Abraham

Acid rain and rotary buffers

December 18, 2013
This is the third part in a six-part series covering the repair process involved with acid rain and chemical etching.
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What is a paint thickness gauge?

December 11, 2013
This is the second in a six-part series covering the repair process involved with acid rain and chemical etching.
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A car that's been hit by acid rain comes into your shop. Now what?

December 4, 2013
This is the first in a five-part series covering the repair process involved with acid rain and chemical etching.
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Using the telephone

Ever telephoned your own business as a mystery caller? Were you pleased with what you heard? If your answer is ‘no,’ don’t fret — the situation can easily be improved.
September 24, 2013

A hard sell

To survive today, you have to understand today's customer.
August 23, 2013
The August Issue's Detailer's Spotlight story talks about how you need to understand today's customer.
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What does it cost to detail a car?

August 21, 2013
Pauly Polish was sweating bullets. It was Friday and he was reviewing his checkbook. He could not figure out why his balance was shrinking on a week-to-week basis.
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Thinking of offering PDR?

August 7, 2013
PDR (paintless dent repair) can be a popular service offered at your detail shop...
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A hard sell

To survive today, you have to understand today's customer.
July 29, 2013

During the season of sno-cones and popsicles, how do you remove red dye from a car?

July 17, 2013
Probably one of the hardest stains to remove is "water-based red dye stains."
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Marketing tips

Presenting the best tips you need to know to market your detail business.
June 20, 2013