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Articles by Bud Abraham

Packaging and pricing detail services

In the many years I have been involved in the auto detail industry it is evident that pricing is the key to success in the business.
Bud Abraham

Even more additional services

Though these services require extra training and investment, they can pay off for attentive owners.
Bud Abraham

Simple and profitable extra services

There are a number of affordable cosmetic offerings that money-minded detailers can consider.
Bud Abraham

How to hire and retain good employees

The detail business is labor intensive and dependent on top quality workers.
Bud Abraham

Suppliers and auto dealers

Bud Abraham
You should look at those suppliers who can help you with running your business, giving you ideas on customers to contact and how to advertise, even providing advertising materials.
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Staying focused

Bud Abraham
Remember the battle for business is fought in the minds of prospective customers. You’ve got to make your detail business stand head and shoulders above the competition.
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Success is in the details

Bud Abraham
As a successful detail business owner you know that the key to a successful detail lies in “attention to the details.” Part of this process includes proper prepping and careful cleaning.
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Do you know how to identify your customers?

Bud Abraham
You have to make sure you identify your key customers and then find out what is important to them.
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Are you "positioning" your shop correctly?

Bud Abraham
Positioning is the key to great marketing. Every successful business, including detailing businesses, whether the owner realizes it or not has done some successful marketing.
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Do you have a marketing strategy in place?

If you want to grow and succeed in your detailing business, you need to create your own success.
Bud Abraham