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Articles by Bud Abraham

Can wax be put over a sealant?

June 27, 2012
Our detail editor, Bud Abraham, weighs in, and also shares which of the two he thinks is better in terms of durability.
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How to outclass the competition

June 20, 2012
The death knell for any business is poor customer service. If you want to outdo your competition, you better outclass them with top service.
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Where to find new customers

June 13, 2012
You can't just sit back and wait for customers to come to you. Sometimes you have to market to certain areas to find new (and hopefully loyal) long-term clients.
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Don't be afraid to grow

June 6, 2012
Market research will help you target growing market niches and avoid stagnant or declining ones. For example, a stagnant niche might be the auto dealer.
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Know thy customer

If you think marketing is complex, think again. It does not take much more than a little common sense.
June 5, 2012
Many of you may be getting tired of my many articles on marketing, market research, and identifying customers.
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Defining express carwashing and detailing

May 30, 2012
Now many full-service carwash operators are moving to the conveyorized express or exterior wash concept.
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If it's broke, fix it

Maintaining and repairing equipment will keep it running properly and save you money.
May 8, 2012

As a consumer we are influenced to believe when something is no longer operating properly, or is broken, we should just throw it away and purchase a replacement.


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How to get a longer life out of your equipment

May 2, 2012
With costs as they are today, major purchases are difficult to justify, so the practical approach of maintaining and repairing existing equipment is probably the best option for you.
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Detailing around the world

April 25, 2012
The tour around the world continues… This time we're looking at detail operations in Asia, Europe and the Middle East.
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Detailing around the world

April 24, 2012
No passport needed as we show you, in Part I of this two-part series, how detailing is done in Canada, Mexico, Central and South America and the Caribbean.
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