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Articles by Bud Abraham
September 7, 2012
As a successful detail business owner you know that the key to a successful detail lies in “attention to the details.” Part of this process includes proper prepping and careful cleaning.Read More
September 5, 2012
You have to make sure you identify your key customers and then find out what is important to them.Read More
August 29, 2012
Positioning is the key to great marketing. Every successful business, including detailing businesses, whether the owner realizes it or not has done some successful marketing.Read More
If you want to grow and succeed in your detailing business, you need to create your own success.
August 27, 2012
The second in this two-part series discusses wash bay and paint finishing chemicals and answers the most frequently asked questions.
August 1, 2012
July 25, 2012
The answer to this question depends on the condition of the paint finish.Read More
The first in this two-part series covers the list of everything you need to operate a detail shop.
July 2, 2012
June 27, 2012
Our detail editor, Bud Abraham, weighs in, and also shares which of the two he thinks is better in terms of durability.Read More
If you think marketing is complex, think again. It does not take much more than a little common sense.
June 5, 2012
Many of you may be getting tired of my many articles on marketing, market research, and identifying customers.Read More