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Articles by Bud Abraham

Know thy customer

If you think marketing is complex, think again. It does not take much more than a little common sense.
Many of you may be getting tired of my many articles on marketing, market research, and identifying customers.
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If it's broke, fix it

Maintaining and repairing equipment will keep it running properly and save you money.

As a consumer we are influenced to believe when something is no longer operating properly, or is broken, we should just throw it away and purchase a replacement.

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