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Chris Starace

Chris Starace is the former news editor for Professional Carwashing & Detailing magazine


From the looks of things

With all the competition in the carwashing world today, owners and operators are looking for every advantage they can find. Since one of the biggest marketing challenges of any
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Maximize tire and rim cleaning

Look at that freshly washed car roll off the conveyor. The paint is glossy and shiny, the windows are sparking and clean, and as people walk by they can
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Best in trade show

Four flights to Las Vegas — $1,123.78 Two rooms for five nights at the Mirage — $ 1,795.84 Dinner at Caesar’s Palace — $337.27* Attending a carwash trade show
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Waiting in Style

In today’s fast paced society, patience is something that many Americans lack. With everything from food to television on demand, people expect things done quickly and precisely, and this
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Health conscious cleaning

For years carwash owners and detailers have mulled the concept of, “how clean is clean,” and while this debate primarily pertains to the overall look of a vehicle, maybe
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Adapting to carwash surroundings

Whether it’s the attraction of a nearby high-volume retail operation, or another non-competing business that can serve as an enticing draw for motorists, sometimes a property is too good
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