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What did you all think about the recent story we posted about how a survey of the Automobile Association’s members showed that people who make less money tend to wash their cars more often?
Here is a link to the story, if you haven't read it yet: Survey shows more money equals less carwashing.
I was kind of shocked by it. Not the part about the people who make less money, but more about the part where it said that 3 percent of the people surveyed wash their car only once a year or not at all.
I can't imagine the shape of their cars.
Even during my college years, when funds were less than stellar, I still made sure my ride was presentable.
We here at PC&D are going to look into ways to market to those people who don't wash their cars at all. We've already given you ways to attract and convince at-home carwashers to go commercial, now it looks like there is a whole new demographic to target.