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The Soap Box

Around the Industry Blog image
Editor Debra Gorgos talks about the concerns, celebrations, and comings and goings of the carwashing industry that she hears about and witnesses in her daily life.

Survey says, what?

July 13, 2012
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What did you all think about the recent story we posted about how a survey of the Automobile Association’s members showed that people who make less money tend to wash their cars more often?

Here is a link to the story, if you haven't read it yet: Survey shows more money equals less carwashing.

I was kind of shocked by it. Not the part about the people who make less money, but more about the part where it said that 3 percent of the people surveyed wash their car only once a year or not at all.

I can't imagine the shape of their cars.

Even during my college years, when funds were less than stellar, I still made sure my ride was presentable.

We here at PC&D are going to look into ways to market to those people who don't wash their cars at all. We've already given you ways to attract and convince at-home carwashers to go commercial, now it looks like there is a whole new demographic to target.