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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.

Irregular consumer shopping patterns

July 30, 2012
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In October each year, just as the SEC football season is getting into high gear, I develop a sinful shopping pattern with my local Krispe Kreme donut store.

The fact is, I can easily destroy a dozen of these delicious donuts in a single sitting.

But in the oppressive and energy-sapping heat of a hot Atlanta summer, even one Krispe Kreme on most days is too many.

Do you have many funky customers like me who have highly unusual, even finicky shopping patterns? 

If so, here is your immediate challenge: How can you ever expect to build a larger customer base when consumers buying patterns change, in some cases, almost every month?

Would you agree, an important piece to overcoming this challenge, is to understand that, as a carwash operator, you must first recognize and appreciate that very few of your regular customers must have a professionally cleaned car on any day?

Putting on your Chief Marketing Officer hat, what are the best promotions that you have used to create greater demand for customers like me to visit your carwash?