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Operators start washing more cars, and making more money.
Given the current state of the in-bay market today, my greatest concern is this: Operators will replace old washes with new ones only when wash counts and capture ratios begin to move upward.
More disturbing, however, is this follow-up question: Where are the leaders in this much-needed in-bay recovery?
Nothing is more important for the in-bay market, than for operators and their suppliers to work together to plan and implement on-site marketing programs to capture more customers.
Are you headed in that general direction?
Astute operators and “best-in-class” suppliers will rally around this simple but compelling idea: the car wash industry gets measurably better as stronger retail businesses are built at every car wash site.
You are an operator, and wish to survive in this still staggering market, find a marketing-oriented supplier to help you grow your customer base.
Have you learned to evaluate the “value-added” capabilities of your service providers as rigorously as you score the features and benefits of their equipment lines?