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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: Grow the pie

November 1, 2012
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In a recent New York Times article, Paul Ryan, the Republican Vice Presidential candidate, talked candidly about the current economic situation and his plans to put the economy back into a growth mode.

Near the end of this fascinating interview, Ryan commented to David Leonhardt, “We have to figure out how best to grow the pie so it helps everyone.”

Though I am not an “economics wonk” as Ryan claims to be, I do share his great concern about our struggling economy, and especially, how it has negatively impacted both consumers and business owners.  

Even when the economy improves, however, as it certainly will, carwash operators would be terribly remiss in thinking that consumers will also return to the shopping patterns and habits of earlier, better days. 

They won’t.

Smart, growth-oriented operators, in fact, might do well to start anew.

Truth be told, what worked before will not get the job done now.

An outdated and ineffective marketing plan will not generate the sales and profits you will want in 2013. 

Just as Romney and Ryan are intensely interested in taking the U.S. economy in a different direction, you too may want to seriously review your options as an operator. 

With a new vision and a well thought out and comprehensive marketing plan, 2013 could be your best year yet!

Going into the last few weeks of the year, astute operators must make aggressive plans to finish 2012 on a very positive note!