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This timely blog, as you will read, is about building a “winning” carwash.
Please set aside, if you will, your joy and celebration if you supported the president or your fear and frustration if you were, alas, a Romney fan.
Thoughtful business owners can and will learn a tremendous amount from the relentless, hard-fought election, since it was rich with content-based “teaching moments.”
Obama’s recent win can be properly attributed to four specific reasons.
First, Obama built a much better team. Put aside their wives and their running mates. Obama’s closest advisors were more skilled, and ultimately, better prepared than were Romney’s. The president enjoyed a clear competitive advantage here.
Second, Obama established a much closer relationship with his customer base.
Third, Obama’s campaign team based their decisions on reliable consumer data which was current, relevant, specific and accurate.
Fourth, and decisively, the Obama team in the field, and especially in the highly contested “battleground states,” did a much better job to “get out the vote.”
Based on these lessons, I encourage you to pursue three “winning” activities.
First, invest wisely to develop a “best in class” operational team to support your carwash and to build a bigger customer base. This is a decisive competitive advantage.
Specifically, know who can do your on-site technical service. Also, know who can provide you with quality, safe, reliable and affordable chemicals. Finally, find (or hire) someone who is professionally trained and specifically tasked to market your carwash.
Next, know who your customers are. Identify them, cultivate them, motivate them, capture them and then reward them gloriously. Reward your customers with a memorable carwash experience. This one critical task, as you know, is your best form of advertising.
Third, you must execute each day with conviction, determination and passion.
These three vital skills and processes will help you make 2013 your best year yet.
To close, I will discuss and develop each week this extraordinarily important goal in this blog, and in the pages of Professional Carwashing and Detailing.
We want to win your vote, too.