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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: Spectacular news

January 28, 2013
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I believe great news must be shared, emphasized and yes, maybe even celebrated.

A timely and detailed announcement earlier this week from Grimes, Iowa, grabbed my complete attention.

I must confess, though I don’t have a dog in this fight anymore, I was duly impressed.

The headline shouted: “Ryko Solutions Increases Car Wash Manufacturing Revenues by 22% in 2012.”

Wow!! What a fantastic way to start a promising new year!!

The press release also indicated “significant investments (are planned) for 2013.”

Supported by a new executive team, assembled by CEO Steve L’Heureux, Ryko’s stunning resurgence is based on a four-pronged platform: New products, more engineers, a greater commitment to R & D and an additional 70 factory-trained service technicians.

In short, Ryko Solutions is extremely well positioned to make an even bigger impact on the recovering market this year.

Of course, I am always intensely interested in sharing and celebrating good news and great stories from other leading suppliers and successful operators in the industry.

Readers might remember, in an exclusive article published in October for Professional Carwashing and Detailing, I stated 2013 would indeed be an important turnaround year for many carwash manufacturers, distributors and operators.

Yes, carwash manufacturers have gotten their houses in order.

For the industry to reach a higher level of performance and opportunity, however, operators and their suppliers must find new ways to build a larger customer base.

As the economy improves, this vital battle will be fought at carwash sites each day by savvy, marketing-oriented operators and their value-added partners.