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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
Business Operations

Blog: Fighting fear effectively, part 2

March 1, 2013
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Brian Tracy calls fear a “robber emotion.” “It is fear that robs us of happiness. It is fear that causes us to settle for far less than we are capable of,” Tracy says.

Operators who wish to elevate their businesses to a higher level of performance surely have experienced this dreaded and debilitating emotion.

There are two well-known antidotes to this usually hidden emotion, which can silently destroy the confidence of and wreak havoc with even the most experienced and most well-prepared operator.

When practiced regularly, creative visualization and daily goal-setting can help operators overcome their limiting fears, and enjoy greater success.

Last week, I described the key technique which is used in every visualization.

Elite athletes and business executives have reported dramatic improvements in their most preferred outcomes when they utilize creative visualization.

Simple, minor adjustments which they “see” in their visualizations can yield amazing results, and realize dramatic improvements in their critical to success tasks.

Other high achievers, however, prefer putting into writing their personal and business goals.

“Developing this skill will do more to ensure your success than anything else you could ever do,” Tracy tells us.

Robert Andre, President of CarWash College, also recommends goal-setting as a useful skill for ambitious operators to perfect.

His excellent summary, “Setting SMART Goals for 2013,” will get you headed in the right direction. You will find his contribution at

Building a larger customer base is hard work, but also very necessary for best-in-class operators. Those who include visualization and goal-setting into their daily routines will overcome the many obstacles which would knock the average and “me too” operators off their game plan.