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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: Trade show prep

April 19, 2013
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The best advice I ever received about preparing for a trade show, should work for you too.

This weekend, as you are packing your bags and computer for the upcoming The Car Wash Show™, take these few words of wisdom to heart:

“Prepare for this trade show as if it will be the last one you will ever attend.”

Does that jolting thought give you a totally different perspective?

To be sure, job security vanished long ago for sales reps in many companies.

Moreover, in today’s still shifting economy, many businesses and even industries face a terribly uncertain future. Consumer shopping habits and patterns have changed significantly over the past five years, and some retail and service businesses have been severely challenged to maintain a close relationship with their traditional customers.

As many operators know already, as the carwash industry matures, it has become increasingly difficult to discover and implement cost-effective ways to differentiate your businesses in ways that make a meaningful impact upon your customer base.


Thankfully, the wonderfully good news for car wash operators, developers, and industry suppliers is that Eric Wulf, Claire Darmanin and their ICA team are ahead of the learning curve. The list of seminar speakers is the very best in many years, and all of the scheduled presentations are relevant, and discuss vital day-to-day business issues.

So I encourage you to invest your energy and use your time wisely next week.

To close, here are five trigger questions which will help you prioritize your time and help you dramatically improve your trade show preparation:

1.       What can I/we do better?

2.       What should I/we not do at all?

3.       What new technologies and products will help me better serve my customers?

4.       Will this product improve my customer’s total experience at my wash?

5.       What will help me increase my wash counts and revenues by 30-50% in the next 90-120 days?

Should you be fortunate enough to uncover common-sense answers to each of these questions, and can create action plans quickly to implement your ideas, I will venture to add that this will not be your last appearance at The Car Wash Show™.