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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
Business Operations

Can you pass this critical exam?

April 25, 2013
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This report card has appeared before, but with the first four months of a very promising year behind us, it is especially important again to review your progress in planning and implementing innovative ways to bring more customers into your wash.   








                        GOOD MARKETER                                                                                           A                         F

1.      I have one person who completely “takes ownership”

         for my carwash revenues.                                                              _____              _____             

                        2.      I have a detailed, written 180 day marketing plan.                   _____               _____

3.      Every motorist in my market will receive a Complimentary

         Carwash on his/her birthday.                                                          _____               _____




4.      I have a specific program to bring “New Movers”

         into my carwash each month.                                                        _____              _____


5.      I cross-market my wash with other successful local

         businesses in my area.                                                                    _____              _____


6.      I regularly communicate (via text or email) with the top

20% of my customer base.                                                                 _____                  _____




7.      I have programs designed to increase the frequency

         of the hundreds of occasional users of my carwash.           _____              _____


8.      I have developed an active community outreach, to deepen

         my roots in the local market.                                                       _____               _____


9.      I have a compelling vision of servicing thousands of

         sparkling clean, dry and shiny cars within a 3 mile radius

         of my store, and I take positive action each week to bring

         that powerful vision into reality.                                                  _____              _____




A failing grade on three or more statements indicates that your marketing program is in need of serious attention and repair before you will maximize your carwash revenues.