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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
Business Operations

Blog: Hooray, hooray, the first of May...

May 1, 2013
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Customer appreciation month begins today!!

Yep, there is no better month than May to promote your business.

For starters, there are two obvious days when you can feature special promotions.

Mother’s Day is the second Sunday of the month, May 12, and Monday, May 27 is Memorial Day.

Begin today to plan how you can smartly expand your normal reach, and capture more customers this month.

For instance, for Mother’s Day, talk with a local florist, and agree to cross-promote each other’s businesses over that weekend. (Every mother will receive a Complimentary Rose with a premium carwash or detailing to honor them on this extremely popular day of gratitude.)

 

For the three-day Memorial Day weekend, talk with two or three high-volume pizza delivery businesses or take-out quick service restaurants, and plan a common-sense and easy-to-implement promotion that works for both parties.

Another great idea to consider is to follow the wise lead of the Waterway Carwash chain in St. Louis, and offer FREE washes throughout May to teachers in your market.

Don’t forget about the high school seniors who will be graduating later this month. And make a dedicated effort to capture for your wash the seniors from the local community college who will be graduating too.

As always, be sure that you assign or delegate one person who will “take ownership” for this marketing effort. Also, be certain to track your offers and results for these two timely promotions; this exercise will enable you to improve your campaigns next year.

The need for a marketing initiative in May is especially important for business owners, since the summer months of June and July can bring a decline in retail sales.

There are two or three times during any calendar year, as you know, when consumer shopping habits and patterns change perceptibly, if only for a short period of time. Be sure that, with a wider and deeper marketing reach than usual, you are able to capture as many of these shopping-happy motorists as possible.