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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
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Blog: Industry leaders are different

May 31, 2013
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Have you ever noticed that leaders develop a unique or different perspective?

The trained eye of an experienced observer captures important things that escape the notice of common folks.

Recently, I visited an Atlanta wash site with Zeev Josman, an owner of Car Wash Services of the Southeast. The wash quality there, I thought, was exceptional. Every car was clean, shiny and dry!!

Yet Zeev’s advanced knowledge of chemistry “saw” three things that would enhance the operational efficiency of the wash process without affecting the superior wash quality.

I have learned when leaders talk, I must listen and learn. So should you.

This is why we have embarked on a new “Talking With Industry Leaders” section in our monthly magazine. Leaders want their ideas to reverberate throughout the crowd.

In April, for example, Ryko Solutions CEO Steve L’Heureux stated clearly and decisively, “I believe for Ryko to grow our customers must thrive.”

Darrin Baum, Vice President of Sales and Service at Zep Vehicle Care, agrees.

In the June issue, Baum shares his and Zep’s views of the new and emerging role of a successful supplier to the industry.

“We simply approach the relationship as a partnership, working with our customers to set goals, and then measuring performance against those goals,” Baum says.

In upcoming issues, readers will benefit immensely too from the ideas and insights offered by two keen thinkers and trusted leaders: Paul Fazio and Jimmy Belanger.

Simple statements by these two leaders speak volumes.

“Once you pick a supplier, your relationship will last for years. Do it right the first time,” says one.

The other adds, “market leaders are focusing their best talent on the customer experience and building revenue.”

The industry, you see, is poised at last for renewed growth and profits for those “best in class” operators who will discover, evaluate, and then learn from these leaders.