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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Yes, let's celebrate the 4th

July 5, 2013
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My dictionary lists four definitions for the word “celebrate:”

  • To perform an act or ritual;
  • To honor publicly;
  • To commemorate an anniversary or holiday with festivities;
  • To have a good time.

Yes, let’s do all that, and more.

Let’s celebrate this July 4th weekend festively, like no other.

Let’s celebrate our loving families and best friends.

Let’s celebrate our good health and hard work.

Let’s celebrate our loyal customers and dedicated suppliers.

Let’s celebrate, too, a recovering economy.

Finally, let’s celebrate our deep and abundant faith in a more promising future, for ourselves, for our industry, and also for our country.

Yes, nothing is more important in the second half of this turnaround year than operators washing more cars and making more money.

But this July 4th weekend, let’s also pause and count our numerous blessings.

Most of all, make it a memorable weekend for our families and friends, our faith, and our freedoms.

These are, after all, the most cherished moments we will remember forever.

God Bless America.