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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: How bright is our future?

August 13, 2013
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During an initial meeting, I find it immensely helpful to ask both new and experienced operators a very simple yet revealing question:

“What do you know now about the carwash business, that you wished you had known before?”

The responses vary widely, of course, but more importantly, the unvarnished comments frequently reveal critical topics and possible problem areas where carwash suppliers need to be more informed and constructive.

Similarly, I ask suppliers a comparable question, but one which is focused on the looming challenges in the future.

“What one thing would you like to see Sonny’s do better this year?” I recently asked Paul Fazio, Sonny’s CEO.

Fazio’s response is enlightening and encouraging.

“One thing!” Fazio exclaims. “There are too many to list.”

I respect leaders who constantly search for new ways to improve their businesses, to better serve their customers. 

As an operator, this is a refreshing perspective that should impress and delight you too!!   

Fazio continues: “We are the largest in the world when it comes to conveyorized equipment sales, and yet I believe we can perform better.”

(The entire text of this revealing and candid interview can be read on this website, and also in the current August issue of Professional Carwashing and Detailing.)

“We are from the industry, we care (about the success of the operators), and we are never satisfied,” Fazio concludes as his 20/20 vision looks into a better future.     

As an operator, your quest for continuous improvement at your wash must be a vital and integral part of your company’s culture; it is your pathway to certain success. 

The future is bright indeed for the industry when both operators and suppliers work together to capture and serve more customers with innovative, “best in class” products and services at every carwash site.