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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
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Does anything trump revenue?

October 7, 2013
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My intentions are honorable.

But my true, governing beliefs betray me.

I like to think that I am not a firm believer in a “silver bullet” or in any phenomenal but hidden magical bullet which would cure all evils in our industry.

But that is not the case. 

Do you agree with me?

I believe that on-site revenue is the most important predictor and indicator of success for any carwash operator. 

I further believe that increasing wash counts and revenues in the field is the surest and quickest way for operators and suppliers to improve upon their current financial positions.

Thus, I believe a strong, thoughtful and relentless campaign to increase wash counts and revenues is a magical, silver bullet.

Please, if you believe I am wrong in these misguided opinions, be direct, compelling and uncompromising in your critique.

Moving into the fourth quarter of this year, let’s be certain we clearly know and understand what constraining factor is most limiting the renewed success of every stake holder in the industry.

Your genuine and sincere feedback is truly appreciated. 

This vital discussion and first step is necessary to begin the longer journey to greater success and prosperity in our industry.

“The measure of enduring success,” a mentor once told me, “is not that you have solved a problem, but if you had encountered this same, sticky problem more than once.” 

Our industry has struggled too long, I believe, to move forward, because we have failed to identify what is our biggest obstacle to continued success.