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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
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Blog: Were you thrown under the bus?

January 24, 2014
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Truthfully, just the idea that this violent and very intentional act could still happen in our industry sickens me.

Yes, I will admit like many folks, I am mildly amused by the funny image of some unfortunate soul being tossed unceremoniously under a large moving vehicle.

But such action should be reserved only for the true dregs of our society.

In the growing stages of the car wash industry years ago, a few operators may have believed for whatever reason, that they had been frightfully abused and seemingly abandoned by their suppliers.

But that miserable experience in an earlier time should never deter both operators and suppliers today from working closer together to build wash counts and revenues, and enable both parties to enjoy more success.

In 2014, I believe the best, the most experienced, and the most reliable car wash suppliers will become even more performance based and customer-centric.

Other industries, we know, have already seen this natural development take place.

In fact, Ram Charan, America’s foremost business consultant, wrote several years ago about the changing role of manufacturers and suppliers as they became more involved in growing their customer’s businesses.

In his 2004 book, “Profitable Growth is Everyone’s Business,” Charan predicted and noted: “by helping the customer increase its sales, the manufacturer has differentiated itself from being just another firm that the customer does business with.”

Not all industry suppliers, however, may be in agreement with Charan’s statement. 

It remains to be seen, therefore, which leading manufacturers and value-added suppliers will take this critical next step.

I encourage all readers to stay tuned.

As you will see, there is some recent encouraging news on this very important front.