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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at

Blog: The Super Bowl winner is…

Find out what the upcoming football game on Sunday has to do with your car care business.
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Blog: Spectacular news

I believe great news must be shared, emphasized and yes, maybe even celebrated. A timely and detailed announcement earlier...
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Blog: 16 enabling principles

I truly am in awe of great leaders and thinkers who can look at the “big picture,” define a favorable outcome, and then divide that...
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Blog: A costly oversight

Excellent operators, and those who aspire to be excellent, display two important and praiseworthy traits.
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Blog: Guerrilla Marketing’s most important rule?

Do you think Guerrilla Marketer Jay Levinson saved the most important Golden Rule for last in his best-selling book?
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Blog: Ho! Ho! Ho!

Carwash owners and operators, during this merriest of all seasons, bring joy and good will to all your constituents.
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Blog: Rest in peace

Somewhere there is a heaven for old but virtuous carwashes. For nearly 25 years in East Cobb, GA this wash performed like a saint.
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Blog: Now ... broaden the pond

Have you altered your marketing tactics, expenses and goals to keep your wash performing at an optimum level?
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Blog: Make the pie bigger

Keep in mind that doing the actual work itself, creating a clean, shiny and dry vehicle, is not the most difficult part of the business.
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Blog: Why Obama won

Business owners can learn a tremendous amount from the hard-fought election since it was rich with content-based “teaching moments.”
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