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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at

A shared point of view

July 27, 2012
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We are both on the same page.

In Part Two of my February Professional Carwash and Detailing article, I stated that nothing is more important for operators than increasing carwash revenues.

Recently, Anthony Analetto also made a compelling argument on this subject. In the July issue of CSP Magazine, the premier c-store publication, the talented President of Sonny’s The Car Wash Factory emphasized the importance of operators consistently (and enthusiastically!) communicating with customers and attendants.

Truth be told, even the best owners in every industry struggle with the deadly “knowing-doing gap.”

They universally know what has to be done. It is in the day-to-day execution where they frequently fall short.

Does that sound like you? If so, you enjoy fine company.

Highly-paid professional athletes and CEOs of mid-sized companies represent two important market segments for performance coaches. Even elites need guidance to accomplish their goals! But regardless of the many distractions you encounter, is there anything more important than the quality and frequency of the communication you have with your customers, suppliers and employees?