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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
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Blog: Rest in peace

December 13, 2012
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Somewhere there is a heaven for old but virtuous carwashes.

There, you will find Greg Robertson’s recently removed LaserWash 4000.

For nearly 25 years in East Cobb, this wash performed like a saint.

Credit for this wash’s outstanding financial success is shared, of course. I can’t imagine a better, and more helpful and dedicated c-store owner than Greg, and his family.

I also must give the highest grade to Robertson’s supplier, Advanced Car Wash Systems, an exceptional PDQ distributor, in Marietta, GA.

Recently, I asked ACWS owner Robert Ramsdell and David Chadwicke, who were on-site and working on the upgrade, how many washes were on Robertson’s wash.

We calculated this superbly-designed and meticulously-maintained wash had some 270,000-280,000 wash cycles over its life time. In a highly competitive market, there are more than 40 in-bay washes within a 20 mile radius of Robertson’s store, this top-producing machine consistently washed 16,000-18,000 cars a year.

Robertson’s wash was a true champ!

It was also a tremendous investment. With an average ticket price approaching $6, this Laser was a remarkable and reliable money-maker.

With consumer confidence at its highest point in four years, and the economy slowly recovering, experienced and growth-oriented operators must evaluate not only their equipment needs, but more importantly, the service and marketing support in the field they will receive from their suppliers.

The partners who you select to help you build your carwash business are as much a critical part of your success as the equipment itself which you decide to buy.