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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: The Super Bowl winner is…

January 30, 2013
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Actually, I am not terribly interested in the outcome of Sunday’s game.

Much more exciting would be to learn how many more cars you washed this weekend because, like a Super Bowl coach, you had meticulously prepared and coached your team to reach a higher level of achievement than any prior weekend. 

That challenge is infinitely more important to me than a Super Bowl game.

As we know now, however, the Super Bowl is not just the last game of what may seem to be an interminably long football season.

The Super Bowl week, in fact, has become not only an important event, but also a meaningful transition period for many retail businesses, including carwashes.

By early February, the holiday and year-end sales are over, and the credit card bills have been paid. 

In short,the Super Bowl symbolically kicks off the start of a new year for retailers; consumers once again are poised and ready to re-enter the market.

Hopefully, your carwash is fully prepared now to attract, embrace and eventually win back these returning shoppers.

Moreover, you have completed and begun to implement your plan to win the daily “block and tackle” battle of identifying and capturing new customers.

You have also created a solid marketing plan to entice more frequent visits from your current customers.

Finally, like any elite team or organization, you understand and accept the fact that you will earn every victory through sustained effort and consistent focus.

Sunday’s Super Bow represents, you see, more than a championship football game.

I encourage you, then, to use this annual, high-profile event as a wonderful teaching opportunity to improve upon the world class preparation and performance of your team.

In closing, I believe the team which scores 28 points first, wins. 

I like the Ravens.