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Increasing Carwash Revenue

Mike Perry will now be a regular blogger for Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at
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Blog: Upgrade smartly

March 8, 2013
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How much thought have you given to replacing your old carwash?

As the economy improves, and consumer confidence continues to grow, smart operators will want to get ahead of the crowd in their three- to five-mile local market.

Many consumers, we know, are always attracted to the “latest and greatest” in any retail business, and carwashes are no different.

A new carwash, with more whistles and bells, surely will gain a lot of attention, and hopefully these new features will help you capture more customers.

But just as you are evaluating your equipment needs, shouldn’t you be looking at other potential suppliers, too?

What one thing do you need most from your current supplier? Perhaps another company and supplier might be able to fill that gaping hole.

Your timing for this important investigation is perfect. The Car Wash Show™ is only six weeks away, from April 22-24.

As always, this will be a fantastic trade and educational show, and the very impressive list of speakers and seminar leaders proves that Eric Wulf has been paying close attention to the management and marketing needs of new and current owners.

At The Car Wash Show™, you will find two dozen or more carwash manufacturers who design and manufacture quality equipment which can quickly clean, polish and dry most vehicles.

However, I urge you to pay especial attention to the value-added support you will receive after the purchase, installation and start up of your new wash.

In short, buying new equipment will keep you in business. But partnering with an experienced and reputable local supplier will make you more profitable.

Be smart and thorough in this process. It is well worth the investment of your time.

A reliable and performance-based supplier will enable you to maximize your carwash revenues, and generate a faster return on your investment in equipment.