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Increasing Carwash Revenue

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Mike Perry will now be a regular blogger for carwash.com. Perry has more than 30 years' experience in retail marketing and in business-to-business sales. He can be reached at 770-330-2490, or at mpccws5@aol.com.
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How has the industry changed?

March 19, 2013
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From the Perry archive last week, I found an invaluable commentary from my fellow Professional Carwashing and Detailing contributor, Steve Gaudreau.

An author and an exceptional management consultant, Gaudreau’s insightful piece was entitled “Which Equipment Manufacturer Is The Best?”

An excellent question, valid even today.

My eyes dropped to the bottom of the page, and I noted that Gaudreau’s analysis of the industry appeared in Professional Carwashing and Detailing more than 10 years ago, in November, 2002.

(Look for another helpful cover story by Gaudreau in the upcoming April issue of Professional Carwashing and Detailing.)

So who, in 2002, was “the best manufacturer?”

Gaudreau responded smartly: “The manufacturer who has a distributor who can best install, train and service your wash to keep it running well,” was his timely answer.

Wow. Not much has really changed in over a decade, then, right?

There are still two dozen or more carwash manufacturers who are designing, building and marketing quality washes, which will clean, polish and dry most vehicles.

Yet I know, and surely the leaders in the industry know too, that the carwash market has changed in many different and possibly unexpected ways since 2002.

Based on your experience, either as an operator or as a supplier, what changes in the industry have been most impactful for you and your business?

I continue to believe that increasing carwash revenue is the single most important challenge which new and experienced operators must confront each day, but I am also open to other ideas which would propel the industry forward.

If someone asked you today, “what is the most frustrating obstacle you face which prevents you from getting to a higher level of performance,” what would your answer be?