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Increasing Carwash Revenue
Blog: Make this happen
Operators, you are in control of your fate.
There are numerous challenges which you must encounter and overcome, for sure, yet I urge you to consider the powerful words of Abraham Lincoln, who had to fight his own inner demons and professional obstacles to reach his personal goals.
“Always bear in mind that your own resolution to succeed,” said Lincoln, “is more important than any other factor.”
I believe, as well, that you can help your cause immeasurably this year, if you plainly explain to your supplier, how and when you will upgrade your old equipment.
Yes, I am encouraging you to just ‘fess up!
Tell your supplier what has to happen before you replace your old wash.
For instance, if your current carwash revenues are $ XXXX.00 or more per month, and working together, you can increase those revenues to $ XXXX.00 plus 30% during the next 90-120 days, will that enhanced level of performance create for you a reasonable path which would lead to and generate a new equipment order?
To be certain, not all suppliers can or will be equipped to participate in this type of performance-based discussion.
But you should have in your own mind, especially before attending the upcoming The Carwash Show™, a clear idea of how and when you will replace your old equipment.
This should not be a long and complex discussion or thought process.
“You have to work hard to get your thinking clean to make it simple,” Steve Jobs once noted. “But it’s worth it in the end,” he concluded, “because once you get there, you can move mountains.”
To close, when suppliers and operators work together on critical business issues such as increasing wash counts and revenues, or buying new equipment, both will achieve new and impressive levels of performance, and surely will propel the industry to very exciting and profitable heights.
Make that critical conversation take place.