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Four-Legged Friendly

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Heather Steines is the Executive Vice President of CCSI International, Inc., manufacturers of All Paws Pet Wash.
Multi-profit Centers / Pet Washes

Blog: Decent exposure

May 31, 2013
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Can we agree that getting decent exposure is tough? Are you a review reader? Before I purchase most things — a product or service, I have a habit of reading reviews. What I have noticed is that there are two camps of people: People that love and people that hate. There seems to be a general lack of objective, helpful reviews to allow you to truly understand the product or service without the overly enthusiastic or equally nasty commentary made by reviewers.

Being in the self-service pet wash industry for a handful of years now, I have made another observation:. Pet washes are a feel good, safe bet for great exposure. I think it has something to do with that wagging tail, or maybe it is those melt your heart doggie eyes? Whatever it is, people and media alike are suckers for pets.

As carwash manufactures, cultivators, and industry experts, our blood gets pumping over a new automatic bay. Unfortunately, this is rarely the case for our customers. Social media tells us so. A search of the hashtag #carwash on the newest social media craze, Instagram results in 441,352 photos. Compare that to the 2,486,581 results for the hashtag #ilovemydog! These numbers are just a silly, albeit important, example of what people are getting excited about.

Channeling this excitement to profit our carwash ventures is what is important here. A customer of mine recently sent me a link (http://video.channel3000.com/watch.php?id=50197) to a news story that their local station had picked up on. He is a carwash owner who recently placed a pet wash at his location. The story is centered on the pet wash, and yet the exposure to his car wash is uncanny. It is just that pet washes tend to be that extra scoop of sugar in our summer lemonade — making things a little sweeter and catching peoples' attention. A perfect recipe for great exposure.