In this week’s Market Focus, we cover a carwash course, grand openings, an award and a new product partnership.

MacNeil’s New Investor Course presented by the College of Clean goes on the road in 2018

GRIMES, Iowa —MacNeil’s New Investor Course presented, by the College of Clean, will be offered on the road in 2018, according to a press release.

This jam-packed one-day course will familiarize participants with the ins and outs and secrets of starting a carwash, covering topics including a carwash industry overview, site selection and layout, equipment overview, operations, financing and more, the release continued.

“By offering the MacNeil New Investor Course on the road, we’re able to better accommodate the need for training courses in major carwash markets,” said Michael Gillen, CEO of National Carwash Solutions. “Investing your time with our industry experts is the best way for new investors to learn how to get into the carwash business and make money.”

The New Investor Course location is in Arlington, Texas, and is taking place on February 24, 2018, one day before the SCWA Show, the release noted.

The course will be taught at the Sheraton Hotel, 1500 Convention Center Dr., the SCWA show’s preferred hotel, the release added; if you are attending the SCWA show or reside in the area, you must capitalize on the opportunity to attend.

According to the release, here is what students will learn:

  • How to evaluate opportunities and different carwash business models
  • How to secure financing for your new carwash business
  • How to properly select the best equipment for your site
  • How to write a business plan to maximize profits
  • And much more.

To kick off the course, a private dinner will be provided that night for participants to meet industry experts in a casual setting; breakfast and lunch will be provided during the course, the release concluded.

Prospective students can learn more about enrollment by contacting a representative at (855) 893-1393 or by emailing [email protected], or by visiting NationalCarWashSolutions.com.

Focused Carwash Solutions helps launch Casey’s Express Wash

COUNCIL BLUFFS, Iowa — On Nov. 21st, Focused Carwash Solutions (FCS) helped Casey’s Express Wash launch its grand opening celebration in Council Bluffs, Iowa, according to a press release.

To celebrate the launch, Casey’s offered free washes from 4 to 6 p.m., the release continued; a total of 123 cars were washed during this time.

From drawings and construction to the installation of the equipment, Casey’s Express Wash teamed up with Aaron Green and Billy Tillotson of Focused Carwash Solutions (FCS), the release noted.
Casey’s Express Wash features a 100-foot dual-belt conveyor inside a 120-foot building, the release added.

“From needing a retaining wall to support the building to environmental issues with its location along a creek, this Casey’s project faced some challenges which required patience and perseverance,” explained FCS President Aaron Green. “The end result, however, is a fantastic facility capable of washing over 100 cars per hour. This wash will definitely build on the great reputation and standard of quality that is the Casey’s brand.”

Casey’s Express Wash is located at 1928 Sherwood, Council Bluffs, Iowa 51503, the release concluded.

Moo Moo Express recognized as #1 Central Ohio carwash in 2017 CBUS Top Picks

COLUMBUS, Ohio — Moo Moo Express Car Wash has been named the “#1 Best Car Wash in Central Ohio,” according to voters in the 2017 CBUS Top Picks award program, sponsored by The Columbus Dispatch, as stated in a press release.

CBUS Top Picks is a “Best of Columbus”-style campaign, in which Central Ohioans vote online for their favorite local businesses in more than 115 categories, the release continued.

The nomination process started in September 2017 with community members submitting more than 22,000 nominations of their favorite local businesses, the release noted; the most-often mentioned businesses in pre-determined categories progressed to the voting phase, and in November, The Dispatch announced the top three contenders in each category.

Moo Moo Express was announced the #1 CBUS Top Pick in the Car Wash category, the release added, surpassing Blue Sky Car Wash and Sax Car Wash, at the CBUS Top Picks Gala recently held on Dec. 7th.

“Earning the community’s recognition for providing the best wash experience is one of the highest compliments we can receive,” said John Roush, founder and managing partner of Moo Moo Express Car Wash. “We thank everyone who took the time to vote and for recognizing our great Moo staff, who continuously provide exceptional service that clearly resonates with our customers.”

SONNY’S adds Samsung digital signage to increase efficiency

TAMARAC, Fla. — SONNY’S The CarWash Factory recently announced the specifications on a new class of outdoor digital menus explicitly engineered for the carwash industry, according to a press release.

Designed with visibility, durability and performance in mind, the Samsung OH46D displays are readable in direct sunlight, withstand extreme ambient temperatures and are both impact- and vandal-resistant.

“SONNY’S Digital Menu allows you to upsell your top package, club plans, happy hours and extra services with engaging motion graphics. With our service, you can test different menus to increase dollar-per-car averages in real time and easily schedule all your seasonal specials in advance,” said Regi Flanagan, vice president of SONNY’S Controls.

The content is completely cloud-managed by SONNY’S Controls team, so there’s no need for an on-site server or additional maintenance, the release added.

Multi-site operators have the flexibility to schedule updates across locations by property, by state, by wash type or other business specific criteria, the release noted.

Carwash operators will captivate their audiences with the auto brightness sensor built into the complete all-on-one Samsung Outdoor Signage Solutions that adjust from 200 nit to 3,000 nit for perfect day and night visibility, the release stated.

The Samsung display and IP56-rated enclosure provides peace of mind with its reliable 24/7 operation even in extreme moisture and conditions from -22° F to 122° F with the patent-pending Steady Cooling System, the release mentioned.

“Partnering with SONNY’s as they integrate the Samsung OH series displays is yet another example of how there is an increasing need to move from static to digital signage in the retail and transportation industries to properly inform customers and increase their customer base,” said Ron Gazzola, senior vice president of B2B IT Sales & Marketing for Samsung Electronics America. “Digital signage offers more versatility than static signage featuring an unlimited number of messages, engaging graphics, videos and scheduling capabilities so messages are never out of date. Carwash owners can now upsell their packages with extra services and test different menus to increase the dollar-per-car averages in real time.”

Breeze Thru Car Wash opens at former Richie’s location

FORT COLLINS, Colo. — Breeze Thru Car Wash opened its new location in the former Richie’s Car Wash at 3141 S. College Ave., according to www.coloradoan.com.

Richie’s closed on Nov. 10th for renovations and rebranding after it was sold to Breeze Thru, which also has its original location in Fort Collins, the article noted.

Breeze Thru now has seven locations throughout northern Colorado and southern Wyoming, the article added.

Breeze Thru invested around $700,000 in the rebranding effort, including installing a central vacuum system, automated pay stations and updated wash equipment, the article stated.

Breeze Thru is offering free carwashes at the new location through Dec. 24th and will honor all of Richie’s prepaid cards and gift certificates, the article concluded.

WashYourWayRVA opens, offering flexible service

RICHMOND, Va. — According to www.richmond.com, Max Kohler opened the WashYourWayRVA at 4040 Sadler Rd. in September 2017 that was built from the ground up.

“The main thing is we are a flex service,” Koehler said. “It gives you more flexibility in your choices. You don’t have to buy into a higher-type package.”

WashYourWayRVA offers both package deals and à la carte prices, the article explained.

For instance, customers can purchase a $25 full service supreme special, which includes an exterior carwash; interior vacuum; a wipe-down of the windows, dashboard and console; an exterior towel finish, including door jambs; wheel cleaning and tire shine, the article noted.

On the other hand, a customer could instead purchase a $7 soft exterior wash and add on extra services, the article stated; one could vacuum the car for free with a wash purchase or just pay $2 for vacuum usage alone.

The carwash sports bright green paint that can easily be spotted from a distance and has about 15 employees, the article added.

Before this venture, Kohler, 40, sold insurance with his father; he also previously managed a carwash chain in North Carolina, the article concluded.