DE PERE, WI — PDQ Manufacturing Inc. revealed its new ProTouch® ICON Road Show Trailer, according to a press release.
The Nov. 16 release stated that the trailer will travel the country and make appearances at PDQ facilities, trade shows and customer locations. It will provide on-site demonstrations of the company’s friction carwash system.
The focal point of the trailer is the actual, full-size carwash system. Fully operational, the gantry will run through a complete wash cycle without water, and it includes a voiceover that explains the wash process.
The rear of the trailer is a mobile office complete with Internet access that allows visitors to view real-time performance statistics and operational status.
“We’re always looking for different ways to introduce our products to the market, and since we have a new exciting option for a friction wash, we knew we needed something different to take out to customer sites and also to get our channel partners online,” Ken Dollhopf, PDQ’s vice president of marketing and new business development, said in the release. “In a lot of ways we can do more with the Road Show Trailer than we can at a trade show. It gets our sales force involved and gives us a true one-on-one connection with the customer.”