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Professional Carwashing & Detailing

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September 2014

Volume: 38
Edition: 9

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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.
Phillip Lawless

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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September 2014

Northeast Regional Carwash Convention schedule

View the schedule of events and more information about the 25th annual show.

View the schedule of events and more information about the 25th annual show.


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Adding on a bay?

Tips and considerations for owners/operators looking to add services to a bay carwash.
Robyn Tucker

Tips and considerations for owners/operators looking to add services to a bay carwash.


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Joe Kennedy’s Auto Beauty Center

Phillip Lawless

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.


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Professional tips for building upkeep

Maintaining an attractive and safe environment for carwash customers.
Phillip Lawless

Though dirty floors and dingy restrooms may not be top-of-mind for carwash managers and employees, they are for customers and visitors.


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Precision and communication via carwash controllers

As new services are added, controller functions become more important than ever.
Phillip Lawless

Modern carwash controllers are responsible for the traditional as well as the newly-added functions in the typical carwash.


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New technologies offer safety and efficiency for carwash owners

Modernization means carwash owners can adapt practices and tools allowing more focus on running a successful business.
Robyn Tucker

Today’s new technology can help with many issues carwash owners commonly face, including lighting emergencies, increased surveillance needs and durable technology requirements.


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Balancing your chemical use

Create a detailed checklist to ensure clean vehicles without wasted product.
Phillip Lawless

There is little doubt that waste is the one of the biggest enemies of a profitable business.


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Surveying self-serve and in-bay automatics

Why self-serve and in-bay washes remain a good investment for potential wash owners.
Chris McKenna

Looking at the different bay wash models and comparing their main features.


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Comparing commercial and retail detailers

Exploring the advantages and challenges that affect both sides of the detailing industry.
Gerardo DeJesus
The main question is: Who gives a customer the better choice? Is it a commercial detailing operation or residential detailing, commonly known as mobile or private detailing?
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September 2014

2014 Detailing Survey Report

The 2014 Detail Industry Benchmark Survey Report gathers information from owners and operators.


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New editor, same mission

Phillip Lawless

Speaking for the updated editorial team — made up of me and new Managing Editor Robyn Tucker — we are ready to provide even more coverage of the industry’s most important issues.


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Pump

Fluid Metering Inc.

The CeramPump® QDX Hazardous Duty Metering provides methanol metering for waste water denitrification with a valveless design.


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Submersible pressure transducers

Automation Products Group Inc.

They feature: 4-20 mA, Modbus, 0-5 VDC and mV/V outputs; three cable options for improved chemical compatibility including Hytrel®, PVC and Urethane; Teflon® coated or a ceramic transducer face; and a breathable hydrophobic vent tube cap that filters out moisture.


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Ultrasonic sensors

Carlo Gavazzi
The UA18EAD and UA30CAD Series ultrasonics are designed for use in several applications, including: material handling, food & beverage, HVAC, packaging, plastics, agriculture and automotive.
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Aluminum structures

Carolina Solar Structures

Carolina Solar Structures (CSS) manufactures and installs pre-engineered aluminum structures designed for high-moisture areas such as carwash buildings, green houses and swimming pool and spa enclosures.


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Entrance arch

Coleman Hanna Carwash Systems LLC

Grand Entrance ArchTM is designed to dazzle customers and create a good first impression.


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Multiuse arch

Coleman Hanna Carwash Systems LLC

Coleman Hanna’s Horizon ArchesTM complete the modern look for a carwash. 


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Protectant process

Warsaw Chemical Co.

Warsaw Chemical Co., Inc. introduces Wave Shield, a 3-step, arch-applied process consisting of Wave Curtain Foam Bath, Wave Shine Foam Cleanser/Protectant and Wave Seal Foam Protectant. 


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Around the Industry

Chrysler Group recalled about 792,300 sports utility vehicles because of an issue that could cause unintended acceleration, according to 4wheelsnews.com and a press release by Chrysler.


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Industry Watch

PDQ Manufacturing and the Dover Foundation each donated $5,000 to the Make-A-Wish Foundation of Wisconsin as part of an ongoing campaign to support the work of charitable organizations that serve local residents.


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