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Professional Carwashing & Detailing

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October 2014

Volume: 38
Edition: 10

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Boost your brand loyalty

Achieving the ultimate goal of attracting and connecting with more customers.

Establishing brand loyalty when customer interaction is extremely limited is one of the biggest challenges facing any carwash.


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California's themed carwashes

Rock 'n' roll themed location is music to one wash owner's ears.

A firsthand look at the new carwash trend in the 'Entertainment Capital of the World,' Los Angeles.


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Increasing sales with impulse items

Greeting cards, air fresheners and other additional profit items unlock the profit potential of a carwash.

Additional profit items can increase your profits, if you do it the right way.


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Boomerang Carwash brings customers back with simple, affordable approach

Establishing a strong brand with a mission is an important part of how this chain does business.

Good employees, a strong brand and an exceptional wash experience are important to helping Boomerang meet its mission.


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Dedicated dryer upkeep

Ensure the final wash process provides the perfect touch.

Dry customer cars help operators avoid customer service problems, parking lot puddles, potential icing issues and slip-and-fall situations.


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Discussing carwash doors and security

A study of door designs and drivers to make wash bays secure.

The actual door material and the operator style are the two most important items to consider when analyzing door security.


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Water reclaim and profitability

The wide reaching advantages of reusing a carwash’s most valuable resource.

Carwash chains and businesses that may have balked at the idea of reclaim in years past now include the systems in their tunnels and bays as standard equipment.


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The style and durability of today’s doors

Appearance, upkeep tasks and weather issues are all important considerations.

Removing the toughest stains

Finding the right tools, right products and right procedures to clean any vehicle’s interior.

Food and drinks, markers and crayons, these items frequently leave their mark on the seats, carpets and floor mats.


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Noticing positive trends

Buying trends in other markets show the newest generation of drivers may be more likely to depend on professional carwashes to keep their vehicles clean.


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PRE-SOAK KIT AND BLENDING STATION

Warsaw Chemical Co. Inc.

Use Formula 600 Micro Pak AP Hyper Concentrated Liquid Alkaline Pre-Soak for frictionless and reduced friction cleaning of road film, oil and heavy soils.


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RECLAIM SYSTEM

Coleman Hanna

The Sweetwater Reclaim System comes in base units of 90 gallons per minute with 16 cyclones.


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FOOTWEAR

STABILgear

STABILgrippers are non-slip footwear, perfect for indoor work environments where water, grease and soap lead to slippery floors and cause safety issues.


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DETAILING CART

DETAIL PLUS Car Appearance Systems

The EXPRESS DETAILER System offers the carwash operator a solution for completing express detail services quickly.


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TOUCH-FREE AUTOMATIC

Coleman Hanna

The simplistic design of the Water Wizard FasTrak™ has less moving parts and a lower cost of ownership.


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WATER TREATMENT

Blendco Systems

SuperClear utilizes a proprietary blend of coagulants and flocculants that are highly effective and return water to a clean, reusable state.


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Around the Industry

Industry Watch

Ground Breaking