As many areas around the U.S. continue to thaw from another cold winter season, now is the time when customers are out in droves shopping, driving to popular vacation destinations, going to the beach and generally getting out and about. Popular summer and spring holidays like Memorial Day and Independence Day will help increase car traffic from locals and visitors, making this a great time of the year to offer the best service possible and capitalize on impulse professional carwashing visits.
An increase in new customers exposed to your wash is a good opportunity to enhance your carwash’s reputation and build on your existing loyal customer base.
This is also the time of year when fundraising and driveway washers are more prevalent. It is a known fact that the primary reason people wash their cars at home is because of perceived cost savings. You can minimize the impact of these missed opportunities through such actions as growing education in the community about water conservation facts in regards to driveway washing versus professional carwashing and an effective coupon program.
In this issue of Professional Carwashing & Detailing, we cover seasonal topics such as bug/pollen removal, ice vending, express detailing and much more. We thank you for reading our publication and our website, www.carwash.com, throughout the entire year. We hope you enjoy these warmer months in your professional and personal life.
