AKRON, Ohio — In this week’s video on site selection and design, Editorial Director Rich DiPaolo discusses how to create a great first impression.

“Successful carwashes are now focusing on the customer experience, and those doing it right are honing in on three areas: appearance, accessibility and convenience,” DiPaolo states.

However, DiPaolo notes that knowing what not to do in these areas is just as important as knowing what to do, and he provides key examples.

Watch the video to learn more.

If you missed our previous videos in the Site Selection and Design series, check them out below:

Stay tuned for more of PC&D’s original videos, including one more in this series.

This video is sponsored by ModernWash.