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ARTICLES

How to start a carwash: Setting up social media, part 2

More than ever, your business’ online reputation weighs heavily on your success due to the unlimited availability of content published daily online.


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Setting social media etiquette

To protect yourself from the embarrassment of a social media faux pas, create a policy that clearly states what you expect from your employees when it comes to social media use.


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Winning back dissatisfied customers

BIRMINGHAM, Ala. — Not everyone can be pleased, but bad experiences can have domino effects, so unhappy customers shouldn’t be ignored.


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Boomerang Carwash brings customers back with simple, affordable approach

Establishing a strong brand with a mission is an important part of how this chain does business.

Good employees, a strong brand and an exceptional wash experience are important to helping Boomerang meet its mission.


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Boost your brand loyalty

Achieving the ultimate goal of attracting and connecting with more customers.

Establishing brand loyalty when customer interaction is extremely limited is one of the biggest challenges facing any carwash.


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How to start a carwash: Market your business, part 2

Five more tips for promoting a new business and developing the ever-important return customers.


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Social media: Engagement is the key

How an operation's online reputation can affect business success.

Social media is the most engaging, two-way communication medium for customer relations.


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September 2014

2014 Detailing Survey Report

The 2014 Detail Industry Benchmark Survey Report gathers information from owners and operators.


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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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The good, the bad and the ugly sides to customer service

I have written before about Yelp and how it can be a thorn in every business owner's side, or a blessing in a not-so-disguised format. A bad review can lead to a positive change, or a chance for you, as a business owner or manager, to come across as composed, reflective and repentant.


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