CLEVELAND — A key to using Facebook Ads is understating who you want to target, when you should target them and what campaign to use depending on the goals, according to Small Business Trends.
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For Page Like Ads, the blog states, if you want to know who your recent visitors are, “insert a code snippet called ‘Custom Audience Pixel’ into your website to create a ‘Website Custom Audience.’ You can view your consumers who had visited your site on the next day, or can keep them in your audience’s list for as long as 180 days.” Page Like Ads can also be a way to reach people who’ve previously been a part of your mailing list. The blog notes: “All you need to do is create a ‘Custom Audience’ and transfer the email list to Facebook. These records are then matched with Facebook users and an audience group for your ads is created.”
To transfer Facebook fans into email subscribers, the blog recommends doing something exciting like building a call-to-action page with an opt-in form with a giveaway for those who sign up. “Giveaway products and services, which not only relate to your business but also appeal to your target audiences, are perfect. Moreover, running a promotion or contest can encourage participants to register their email address to your site.”
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A new feature called “Lookalike Audiences” can provide you with people similar to your existing fans. With this tool, you can reach out to your target audience. “This social media platform is able to accumulate data on a group of audiences that closely resembles the individuals who are already your customers,” states the blog.
To sell your services through Facebook, the blog notes, you can advertise with coupons and discounts and also promote through surveys, quizzes and other engaging content.
Promoting posts is another way to generate interest. “Promoted posts help your content reach more of your fans and their friends. Facebook automatically sets the promotion posts to run for three days.”
The full blog goes into more specifics to help you promote Facebook Ads.
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