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ARTICLES

Creating a diverse marketing strategy

Design and development rules for promotional materials and advertisements.

Today’s consumers see thousands of advertisements each day, so a consistent marketing strategy is crucial to setting yourself apart from your competitors.


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C-store chain unveils new mobile loyalty program

GAITHERSBURG, Md. — The company can reach and reward its customers through mobile technology.


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Four emerging concepts and trends in social media marketing

Identifying opportunities for businesses when marketing to millenials.


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Create new opportunities with cross-marketing

Services and operations run smoothly. Now increase your customer counts with mutually beneficial partnerships.

Partnering with other businesses can up your customer and wash numbers, but sharing customers also means carwash owners need to do their due diligence.


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How to start a carwash: Setting up social media, part 2

More than ever, your business’ online reputation weighs heavily on your success due to the unlimited availability of content published daily online.


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Setting social media etiquette

To protect yourself from the embarrassment of a social media faux pas, create a policy that clearly states what you expect from your employees when it comes to social media use.


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Winning back dissatisfied customers

BIRMINGHAM, Ala. — Not everyone can be pleased, but bad experiences can have domino effects, so unhappy customers shouldn’t be ignored.


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Boomerang Carwash brings customers back with simple, affordable approach

Establishing a strong brand with a mission is an important part of how this chain does business.

Good employees, a strong brand and an exceptional wash experience are important to helping Boomerang meet its mission.


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Boost your brand loyalty

Achieving the ultimate goal of attracting and connecting with more customers.

Establishing brand loyalty when customer interaction is extremely limited is one of the biggest challenges facing any carwash.


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How to start a carwash: Market your business, part 2

Five more tips for promoting a new business and developing the ever-important return customers.


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