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ARTICLES

September 2014

2014 Detailing Survey Report

The 2014 Detail Industry Benchmark Survey Report gathers information from owners and operators.


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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.
Phillip Lawless

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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The good, the bad and the ugly sides to customer service

Debra Gorgos
I have written before about Yelp and how it can be a thorn in every business owner's side, or a blessing in a not-so-disguised format. A bad review can lead to a positive change, or a chance for you, as a business owner or manager, to come across as composed, reflective and repentant.


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Waterless washes are fighting misconceptions one car at a time

Joe J. Napoli
While the automatic carwash and the waterless wash industry don’t always agree on everything, they do have some things in common; namely, providing an environmentally friendly car cleaning service. There’s also a lot the automatic carwashing industry can learn from innovation in the waterless market, and how these companies present their services.


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ICA receives over 120 million impressions with WaterSavers campaign

Joe J. Napoli
CHICAGO — The ICA has found numerous successful ways to engage audiences with its WaterSavers program, many of which can help others in the carwash industry learn how to better work with the media.


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Online traffic increasingly coming from mobile devices

CLEVELAND — If your carwash depends on online traffic, it is increasingly important to cater your website to mobile platforms, according to Small Business Trends.


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How to start a carwash: Tips on creating successful Facebook Ads

There are many different ways to use Facebook Ads to create interest in your business, from gaining more likes to generating sales, according to Small Business Trends.


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Spreading the word about water savings at professional carwashes

How to change perceptions and get at-home washers to work with you.
Joe J. Napoli
The carwash industry’s reputation for conserving water while being environmentally friendly has improved greatly in recent years.
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How to handle Facebook’s diminished reach

CLEVELAND — In January, Facebook made changes that greatly impacted Facebook Fan Pages, which has led to fewer page views for many businesses, according to Small Business Trends.   


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Tips on creating successful Facebook Ads for different ways to bring in business

CLEVELAND — There are many different ways to use Facebook Ads to create interest in your business, from gaining more likes to generating sales, according to Small Business Trends.


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