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Software system update promotes subscription wash program purchases

DE PERE, Wis. — The system also allows customers to manage their accounts at home and purchase additional carwashes.


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Social media: Engagement is the key

How an operation's online reputation can affect business success.
Ben Laube

Social media is the most engaging, two-way communication medium for customer relations.


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49 Marketing Tricks To Boost Your Business

A collection of ideas to increase customer counts and create community awareness at a car care location.
Phillip Lawless

Successful marketing programs that attract new customers and keep existing customers loyal are massively important.


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Joe Kennedy’s Auto Beauty Center

Phillip Lawless

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.


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Online traffic increasingly coming from mobile devices

CLEVELAND — If your carwash depends on online traffic, it is increasingly important to cater your website to mobile platforms, according to Small Business Trends.


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Clean Touch introduces four new carwash solutions

GRIMES, Iowa — To increase revenue and performance at your carwash, Clean Touch has introduced four new products, according to a press release.


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Spreading the word about water savings at professional carwashes

How to change perceptions and get at-home washers to work with you.
Joe J. Napoli
The carwash industry’s reputation for conserving water while being environmentally friendly has improved greatly in recent years.
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Providing customer service through Twitter

CLEVELAND — Twitter is an ideal fit for businesses to use for customer service because it is a place people share information and allows for a quick and timely response, according to Small Business Trends.


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Groupon’s Deal Builder targets new customers

Joe J. Napoli
CHICAGO — Deal Builder, a new service by Groupon, creates local feel that allows carwashes to set up their own deals, and reach new customers who have not historically used carwashes.


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Tips for improving social media marketing

CLEVELAND — While setting up a social media page may be easy, creating an engaging marketing strategy is not, according to Small Business Trends.


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