Entrepreneurs should be well aware of the concept of personal branding. Your personal brand is who you are, and you want to make sure that your image is favorable and visible in order to survive in today’s competitive and ever-changing marketplace. But do you understand personal marketing?

Personal marketing, the strategic development and promotion of your brand, is how you generate that favorability and visibility you need to succeed and help fulfill your branding goals.

No longer can you simply show up to work and expect your business to prosper. Now, in addition to several other factors, you have to be sure to present yourself and your company in the best possible light. But how?

In the article, “10 Essential ‘Personal Marketing’ Processes,” to be featured in Professional Carwashing & Detailing’s Oct. issue, contributor Ines Temple discusses 10 methodologies in a step-by-step process to help you through your personal marketing journey.

“Because there are no guarantees in any business endeavor, our attitude is absolutely vital to our success,” Temple explains in the article. “Our enthusiasm, drive to put in the work and meet our objectives, and attitude towards our commitments determine just how successful we can be. We no longer have the choice to forego personal marketing. In today’s world, it must be done — and done well.”

To help you understand the basics of each process, the Professional Carwashing & Detailing team created the infographic below.

infographic, personal marketing, marketing, brand

Read the entire article here.