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Laura Geraci

Operations and Management

30 and under rising stars: Laura Geraci

The industry’s future is only as bright as its youngest stars.

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The Carwash.com network of media channels would like to recognize young talent in carwashing and detailing in this new special series.

Do you have a star player on your team who is under 30 years old?

We will post a new star frequently to Carwash.com as we receive them so please send in your submissions today.

You can email Associate Publisher – Editorial Rich DiPaolo at [email protected].

Now, for today’s rising young star player.


According to her nominator, Anthony Warren, operations director for Fins Car Wash by AAA, Laura Geraci is making an impact at a young age. 

“Laura has been instrumental in the creation of our brand and the opening of nine locations over the last 14 months,” asserted Warren.

Thank you, Anthony, for the submission and thank you, Laura, for making our industry better.

Below are Geraci’s profile and top accomplishments from her nominator.

Name: Laura Geraci

Age: 26

Title: Marketing Manager

Workplace: Fins Car Wash by AAA

Top achievements/recognitions:

  • Responsible for the marketing and branding of AAA’s newest line of business, Fins Car Wash
  • Hosted an event (Washes for Wishes) in partnership with Make-a-Wish Foundation to raise over $7,000
  • Project owner for Fins Mobile App Development.

Impact: Geraci was one of the founding employees of Fins Car Wash. Her background in carwash marketing has proven to be instrumental in the launch of the Fins Car Wash Brand. Geraci is responsible for all marketing and advertising associated with the nine locations that Fins Car Wash has opened in the last 14 months. 

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Amid the COVID-19 pandemic, Geraci spearheaded a campaign that provided free washes for healthcare workers and first responders. Fins provided nearly $62,000 of Free Top Washes to workers on the frontlines.

Geraci has embraced the challenge of creating everything from scratch. She is always ready to jump in feet first and tackle any task in front of her. She is dedicated to both the company and the team around her.

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