For many businesses, December is always a good time to reflect on the current year’s successes — and missed opportunities — while also forging a plan for the year ahead. It is also an ideal time to capitalize on strategic business opportunities, especially holiday packages, seasonal specials and gift cards that can yield profits beyond the holiday season.
Regardless of your area’s demographics and trends, ‘tis the season for giving. As such, promoting your carwash’s various gift certificates and specials is a great way to help current customers and draw in new ones. And, in addition to on-site gift card purchases, carwash owners and operators can maximize consumers’ peak spending season impulses even more with e-commerce and social media campaigns.
The success of your business’ holiday specials and gift cards is not, unfortunately, something that is going to sell itself. While you might be able to have some level of success from walk-in business during this season, preparation can help to push sales even further. Here are some additional strategies to consider this season.
- Have an internal meeting. Similar to upselling and educating customers throughout the year, your employees — particularly customer-facing employees — will play a major role in the success of your holiday season sales strategy. It’s wise to incentivize these employees to push gift certificates and holiday specials.
- Create a marketing plan. Themed holiday signage can be eye-catching, informational and entertaining. Be sure to place this signage in strategic areas of the wash and waiting areas to maximize the exposure of your holiday efforts.
- Throw a party. Hosting a holiday party for customers, featuring discounts, giveaways and free or discounted food and beverages, is a great way to draw buyers in and let them know about your gift cards and holiday specials.
- Spruce up the place. With the commercialization of the season, people rarely need to be reminded that it’s the season of gift giving. However, by embracing holiday décor throughout the wash, you can effectively associate your business with a great gift idea.
In closing, Professional Carwashing & Detailing would like to wish all of our readers, advertisers and supporters Happy Holidays.