ALEXANDRIA, Va. — The American International Automobile Dealers Association (AIADA) has named Dealertrack Technologies one of its affinity partners to help dealers bridge the online shopping and in-store experience, according to a press release. Dealertrack is the only company of its kind endorsed by the AIADA.

The partnership allows AIADA international nameplate dealers access to Dealertrack’s offers and educational opportunities, noted the release.

Dealertrack “provides dealer members with software solutions and services to help manage and integrate the entire dealership operation,” stated the release. Solutions offered include inventory, digital marketing, sales, vehicle registration and titling applications, and more.

Read also: Motion Industries acquires parts distributor

“Today's announcement marks the addition of a new world-class provider to AIADA's Member Benefits Program,” said AIADA President Cody Lusk, in the release. “This partnership offers AIADA's dealer members a tremendous opportunity to improve their efficiency and grow their bottom line.”

“In today's dynamic automotive retail marketplace, AIADA dealer members need a true partner who can help drive operational efficiencies and profitability throughout their retail operations,” shared Raj Sundaram, co-president of Dealertrack, in the release. “This partnership gives the association's dealers the opportunity to leverage our industry leading suite of integrated technologies that are capable of transforming automotive retail.”