In this week’s Market Focus, we cover a kosher certification Veteran’s Day event, grand opening and new hires.

Arcadian Services receives kosher approval for its Pinnacle Powder Truck and Pressure Wash

FLORENCE, Ala. — Arcadian Services LLC is proud to announce that its PinnacleTM Powder Truck and Pressure Wash is now certified kosher by the Orthodox Union (OU), according to a press release.

Truck Washes and Pressure Washing Companies can now have the confidence to use one product for all of their wash needs and not have to change products when cleaning equipment that requires kosher-approved cleaning compounds, the release stated.

“We’re always listening to our customers, and the pressure and truck wash communities have wanted a top quality powdered truck wash product that meets the requirements of all of their customers, including an OU certification,” noted a source in the release.

The OU, the world’s largest kosher certifying agency, is seen as the hallmark kosher certification in the industry, the release stated.
For more information contact Arcadian Services at 1-800-BUY-SOAP or via email at info@arcadianservices.com.

VERC Enterprises provides 186 service men and women with free carwash and wax

DUXBURY, MARSHFIELD, NORWELL, Mass. — VERC Enterprises, a leading convenience store, Mobil/Gulf gasoline retailer and carwash operator with locations throughout eastern Massachusetts and New Hampshire, is pleased to announce that 186 military veterans took good advantage of a Veterans Day program that offered a free top tier carwash and wax to members of the United States Armed Services, according to a press release.

On Friday, Nov. 11th, all service men and women coming to Briteway Car Washes in Marshfield or Norwell received “the whole shebang” carwash and wax for free, the release noted.

“It was great to see people lining up; we’re proud of our military men and women and this was our small way of expressing gratitude,” said Paul Vercollone, vice president of VERC Enterprises.

Smart Wash Car Wash opens second location

QUEENSBURY, N.Y. — According to an article on The Post Star’s website, a second Smart Wash Car Wash location has opened at 708 Quaker Rd., but this location is a more advanced wash than its predecessor.

The Queensbury location features an automated kiosk that allows customers to pay by credit or debit card as well as to choose their wash option; foam brushes that, according to manager Crystal Greenough, clean better than the cloth brushes many automated carwashes use; hi-tech and high-powered vacuums; and a laser light show inside the wash, where even the soaps are multicolored to match the lights, the article stated.

“The kids love it. You get a light show as you go through,” said Greenough.

Smart Wash was converted from an old Adirondack Car Wash and cost $1.2 million to renovate over the last year, the article continued.

Smart Wash gave away five days of free carwashes to celebrate its opening, the article noted.

“The reaction was great. We had a lot of people sign up for monthly packages even with the free washes,” Greenough said.

Whirlpool Corp. Commercial Laundry adds new team members

JOSEPH, Mich. — Whirlpool Corporation Commercial Laundry continues to tap industry veterans to join its all-star lineup, a company press release stated.

The latest laundry aficionados, Michelle Suhy and Chris Wright, the release continued, will help drive the unsurpassed experience customers have come to expect from the company’s brands: Maytag® Commercial Laundry, ADC and Whirlpool® Commercial Laundry.

“To succeed in this market, our entire organization has to not only be ambitious, but possess the aptitude to drive results and strengthen key customer relationships. It’s imperative to surround our customers and deliver a holistic experience at every touch point,” said Trey Northrup, general manager of Whirlpool Corp. Commercial Laundry. “With Michelle Suhy and Chris Wright in place, delivering optimal customer experience will be a seamless process.”