FRASER, Mich. — U.S. Army veteran Matthew Reiter has transformed a former city eyesore into Crystal Clean Car Wash, according to Fraser – Clinton Township Chronicle.
Reiter explained that his military experience prepared him for a career as an entrepreneur, the article stated.
“I guess I’m kind of predisposed to being in charge of whatever I’ve got my hands on,” said Reiter in the article. “It kind of suits me; I’m drawn to it. If things are meant to be, it’s up to me to get them done.”
When searching for a carwash to start his business, reported the article, Reiter hired a consultant and looked at locations in Macomb County, using different criteria as well as various articles and books on the subject to help him select the right site.
Local residents were displeased with the former owners of the carwash, the article continued, and according to Randy Warunek, Fraser Building official, several residents called his department to complain.
Reiter revealed that residents were a little “timid about returning to the location,” added the article, however after a few conversations, Reiter was able to ease their concerns.
“It’s convenient,” stated Reiter in the article. “It’s nice to have that local carwash that used to be great and is rejuvenated. I want it to be like how people remember, so that people can get over the bad experience they’ve had over the last three years.”