Auto dealership expands services to include carwashes

Auto dealership expands services to include carwashes

SPRINGFIELD, Mass. — The current carwashes are co-located with Balise Auto Group dealerships and are also utilized as stand-alone profit centers.

SPRINGFIELD, Mass. — Balise Auto Group currently has two carwashes to help complement its 18 new dealerships throughout Rhode Island, Massachusetts and Connecticut, according to Automotive News.

Each wash is co-located with a dealership to help “support each other’s needs,” stated the article.

In addition to keeping the dealerships’ cars cleaned to “wow buyers” and washing customers’ cars, reported the article, the carwashes are also utilized as additional stand-alone profit centers.

Balise Auto Group’s carwashes offer detailing services, as well as interior cleanings when needed, for the dealerships, continued the article, and the profit centers also offer “small scale trim repair on vehicles” and reconditioning services for cars with vinyl tops.

“One of the specific functions is pressure-washing engines and engine compartments to clean up vehicles for resale,” informed the article.

According to the article, the dealership’s latest 130-foot tunnel carwash opened this past November in Springfield adjacent to the Balise Hyundai, which launched last May.

The Professional Carwashing & Detailing editors featured news of the carwash opening in a past edition of Carwash eNews. You can find this coverage here.

Customers of the adjacent dealership are given five years of free washes when they purchase a new Hyundai, added the article, and customers of other Balise locations are given free tokens for carwash services.

Read the entire article here.

Related content: Auto dealerships and the carwash industry

You May Also Like

ModWash to make a splash this summer in Tappahannock, Virginia

TAPPAHANNOCK, Va. — This is the first ModWash location in the state. Customers can purchase a single wash or a ModMembership.

TAPPAHANNOCK, Va. — Tappahannock’s first ModWash will have a contagious vibe with a wide range of the latest technology and amenities, the company said in a press release.

From free vacuums and air tools to automatic mat cleaners, microfiber towels and their Mod Air freshener, with every wash, ModWash said its primary goal and promise is to offer outstanding customer service and provide a clean and friendly environment to chill and baby your car or truck.

Lucas Oil Enhances Relationship with Richard Childress Racing, ECR Engines

WELCOME, N.C. — RCR, ECR and Lucas Oil have gone to NASCAR Victory Lane together more than 20 times since the partnership began.

6 steps to prevent auto thefts

Protecting your carwash as well as its customers from crimes related to auto theft.

Are you ready to rock in 2023?

The deadline to submit a nomination for the 2023 Class of Vehicle Care RockStars is Feb. 15, 2023.

The Road to AAPEX starts here

The 1989 Cadillac Brougham Babcox Media is driving from Ohio to Vegas for 2022 AAPEX hits the road.

Other Posts

OPW’s ICS and Rinsed join forces to provide more streamlined services

BETHLEHEM, Pa. — The Rinsed software pairs with ICS’ point-of-sale technology to help carwash owners reduce credit card declines.

Super Star Car Wash expands into Colorado with first location in Falcon

PHOENIX — Additional locations will open intermittently with express washes in the Colorado Springs and Denver areas.

Express Wash Concepts appoints chief development officer

COLUMBUS, Ohio — Van Bremen brings more than 20 years of experience leading high-performance teams and developing data-driven strategies across multiple industries.

WhiteWater Express acquires Bubble King Car Wash

HOUSTON — Bubble King will be rebranded under the WhiteWater Express banner and offer WhiteWater’s signature services.