LAKE ZURICH, IL — Insight Beverages is looking to expand its c-store business, and the company hired Sharon Porter as director, national sales, today, according to a press release.

The Feb. 25 release said Porter has a track record of increasing sales and profitability with expertise in launching businesses and new channel solutions to generate revenue opportunities.

In terms of c-stores, the U.S. has…

“As Director, National Sales, Sharon will lead our organization in its efforts to expand our core convenience store business, Distribution and National Accounts. We are very excited to have a person of Sharon’s caliber at our company as we continue to expand our business in convenience stores and other foodservice channels,” Bill Flack, vice president sales for Insight Beverages, said in the story.

Porter began her career as a field consultant with 7-Eleven. She has also worked with Royal Buying Group and DCT Inc.